Both Google Ads and Facebook Ads are powerful tools, but they serve different purposes. Here’s how to decide which one suits your business:
1. Google Ads: Intent-Based Targeting
Best for capturing demand (people already searching for your solution)
Great for keywords, local services, product listings
Higher intent = higher conversion rates
2. Facebook Ads: Interest-Based Targeting
Best for generating demand and awareness
Powerful targeting based on interests, behavior, and demographics
Visual ad formats make it ideal for storytelling
3. Budget Consideration
Google Ads: Higher CPC but more qualified leads
Facebook Ads: Lower CPC but may need nurturing over time
4. Which One to Choose?
Choose Google Ads if your audience is actively searching
Choose Facebook Ads if you want to build awareness or retarget
Use both if your budget allows for full-funnel strategy
